How We Handle and Use Your Information
At Real Big Estates Ltd, we are committed to protecting your privacy and handling your personal data with transparency and care. This Privacy Notice outlines how we collect, process, store, and share your information, particularly in light of our new Artificial Intelligence (AI) powered services. Please read this document carefully to understand our practices. Your continued engagement with our services and website signifies your acceptance of this policy.
1. Definitions and Interpretation
- Data: Any information you provide to us, whether through our website, contact forms, emails, or telephone calls, that can directly or indirectly identify an individual.
- We/Us/Our: Refers to Real Big Estates Ltd, a company registered in England and Wales.
- You/Your: Refers to any user of our website or services.
- The Website: Encompasses any online platform or website operated by Real Big Estates Ltd.
- UK GDPR: The retained EU law version of the General Data Protection Regulation as it forms part of the law of England and Wales, Scotland and Northern Ireland.
2. Company Information
Real Big Estates Ltd T/A Petty Real & Wright Marshall Estate Agents
Address: The Old Red Lion, 2-4 Manchester Road, Burnley, BB11 1HH
Telephone: 01282 415111
Contact: Nick Hale (nick@realbiggroup.co.uk)
Company Registration Number – 08574143
VAT Number – 164527011
3. Your Rights as a Data Subject
Under the UK GDPR, you possess several important rights concerning your personal data: the right to be informed, of access, to rectification, to erasure, to restrict processing, to data portability, to object, and rights in relation to automated decision-making and profiling.
4. Data Collection and AI-Powered Processing Activities
We collect personal data when you interact with us. Our commitment to efficiency and service enhancement has led us to integrate Artificial Intelligence (AI) into some of our operations:
VoiceAI for Call Handling and Transcription
Certain departments utilise VoiceAI. Your conversation may be recorded and transcribed into text. Transcripts are securely saved within our CRM. You will be informed at the outset of the call if VoiceAI is in use.
AI for Automated Email Responses
Our AI system reviews the content of incoming emails to identify the nature of your inquiry. Critical or complex inquiries are always escalated for human review.
5. Lawful Bases for Processing Your Data
We rely on consent, contract, legal obligation, and legitimate interests under UK GDPR.
6. How We Use Your Information
To respond to your enquiries, process telephone enquiries via VoiceAI transcripts, provide property details, maintain CRM records, and comply with legal requirements.
7. Storage and Sharing of Your Data
Your personal data is primarily stored within the United Kingdom. We may share your data with trusted third-party service providers who are contractually bound to comply with stringent data protection laws. We do not sell your personal data.
8. Accessing Your Data
To exercise your Right of Access, please contact us using the details provided in Section 2. We aim to respond to all Subject Access Requests within one month.
9. Changes to This Policy
This Privacy Notice may be updated periodically. Revisions will be posted on our website.
10. Complaints
If you have concerns regarding our use of your personal data, please contact us on 01282 415111. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO): Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF — https://ico.org.uk
Date of Last Revision: February 11, 2026